Raksha Bandhan - Celebrating the sacred bond of brother and sister
Raksha Bandhan, popularly known as rakhi, is a festival observed to pay
homage to the sacred and unconditional bond between brothers and
sisters. It's an ancient Vedic festival which is celebrated every year
on the full moon day of the month of Shravan (August). This year,
Indians will celebrate Raksha Bandhan with zest and vigour on August 2.
On this festival, as a ritual, a sister ties a colourful rakhi, a sacred
thread that symbolizes love between siblings, around her brother's
wrist. The festival starts by performing traditional aarti and concludes
with prayers. Moreover, as a part of tradition, a brother presents his
sister varied exciting gifts and vows to guide and protect her
throughout the life. Gifts play a prominent role and symbolizes tokens
of love and affection.
The festivity of Raksha Bandhan has religious fervour and can be traced
in the Indian mythology and history. Interesting instances pertaining to
the celebration of Raksha Bandhan can also be found in ancient
manuscripts. The celebration of this festival is all about paying
reverence to emotions and the sentiments attached between siblings.
Raksha Bandhan is a festival of fervour and its festivity can be
witnessed in other communities as well besides in Hindu and Sikh
communities. Special events with fun-filled activities and bazaars are
organised to observe the day. Markets and shops on the occasion are
embellished with colourful and captivating designs of rakhis, gifts,
sweets to celebrate the occasion. Rush of people to the shops are seen
ahead of the celebration trying to find the best gifts and rakhis.
Rakhis are available in captivating design forms that include teddy bear, flowers, dolls and cartoon characters.
Online stores also display a striking collection of delightful rakhi
gifts at attractive prices for the festival. Most online or virtual
stores offer an extensive range of colourful rakhi gifts with the option
to send rakhi to India or anywhere around the world ensuring prompt
dispatch.
Another popular way of sending rakhi wishes is by sending and sharing animated and fascinating rakhi e-cards available online.
However, many think that traditional rakhi gifts are passé and people
are opting for new gift ideas to amuse their loved ones. They seek for
innovative gift ideas that are thrilling and sure to last lifetime.
Sending lovely and inspiring rakhi SMS is also a wonderful and popular
way to celebrate the occasion and capture the moments. Numerous
collection of rakhi SMSes are easily available online that are best to
convey love and affection on the special day.
Banking on the popularity of sending rakhi SMSes, many service providers
offer customized, graphic and a variety of rakhi SMS options to their
customers to celebrate raksha bandhan. Moreover, the availability of
sending a rakhi SMS in the language of one's choice has amplified its
popularity.
Raksha Bandhan is the perfect time to show your love and affection towards your siblings and strengthen the bond.
